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Why Women Have Become Fatter AND More Choosier

Much of my free time is spent surfing the web. Over the course of many years, I have seen many interesting things and noticed patterns that are not that obvious. This post is about one of the not-so-obvious patterns, namely that women have gotten fatter and choosier over the last 3 decades.

It all started with links to photographs of bizarre hair and dress styles from the 1970s and 1980s. While many of the styles from that era are truly bizarre and not worthy of emulation, I noticed two other trends in those photographs.

1. Until the mid-1980s even average women were quite slim and pretty. I am not implying that all women in that era were supermodels or even hot, but the majority were thin and attractive enough to fuck without resorting to mental tricks to justify the decision.

2. The men in those pictures were not particularly handsome, super masculine or even that well dressed. It seemed that even a fairly average guy in that era could get a reasonably attractive and slim girlfriend or wife.

This got me thinking- Why have women become fatter and more choosier over the last three decades? I could understand if they had become hotter and more choosier (more intrinsic value = more choosier) or fatter and less choosier (less intrinsic value = less choosier).

But how can a group lose intrinsic value while become more choosier? Something did quite not add up.. Now, there are already many theories on the intertubes about how women can become fatter and more choosier at the same time. Most of them revolve around how the status consciousness of women prevents them from accepting a relationship with an average guy at their level of attractiveness, even if they themselves are below average. There is, however, one problem with any theory based on changes in the status consciousness of women. It goes something like this- Women have always been supremely status conscious and narcissistic. It is hard to go faster if the vehicle is already at its maximum speed. Therefore we must consider other explanations for this phenomena.

While laws that are heavily tilted in the favor of women and a generalized anti-male social climate can explain some of the behavioral shifts, they cannot explain why the shift seems to accelerating rather than stabilizing at a new equilibrium. There are those who believe that technological changes such as online dating and facebook are to blame- but once again, the chronology and speed of the change in women’s attitudes and the date of introduction and wide-spread use of various attention-whoring technologies does not add up. Let me remind you that the internet was not that big of an influence on women in the late 1980s- early 2000s.

Now, let me tell you my theory about the real culprit behind this change. Are you ready?

Did you notice that the 2 points I made at the beginning of this post also used to once apply to black Americans. There was a time when most black women in the USA were not clinically obese nor was it necessary for a black guy to act hyper-masculine to get them. But then something changed and black women kept putting on more weight and it became harder for the average black guy to get their attention.

Some alt-right morons believe that civil rights movement of the 1960s was behind the destruction of black families. Other morons blame it on government policies that subsidized young and single black mothers. However statistics suggests otherwise.. The vast majority of black women are gainfully employed, as they have always been. So what changed?

Two things.. The first was the negative effect of exporting manufacturing jobs and the war on drugs on black men in general. The second and probably more important change was that an average black woman could now make enough money to support herself and her kids. In my opinion, it was the second change that made it possible for average black women to simultaneously not care about their general appearance while simultaneously demanding hyper-masculine men.

The reason that white women in the 1980s started behaving like black women in the 1960s was that they went down the same path as far as income and social expectations are concerned. In a previous era, white women did not usually work full-time after marriage and their husbands had relatively stable livelihoods. However as the 1980s wore on, both these assumptions underwent the same changes which the black community had experienced two decades earlier. To put it bluntly-

Women who can earn enough to live comfortably will pay lesser and lesser attention to their looks while simultaneously demanding ever more hyper-masculine men for sex.

The reason they behave in this manner is that they can get away with it- for a couple of decades, at least. Face it, a woman with a decent lifelong job has no reason to settle for a guy she considers less than “optimal”. The hypergamous tendency of women also tends to make things worse- as far as men are concerned.

What do you think? Comments?

  1. P Ray
    June 13, 2012 at 7:39 pm

    @”Face it, a woman with a decent lifelong job has no reason to settle for a guy she considers less than “optimal”.”
    Which is why I laugh at both sets of women:
    The old ones, because they think they are irreplaceable (until she gets kicked out by the boss for someone who gives a better hummer)

    and the new ones, who think their applications aren’t being scrutinised by the aged hags at HR.
    It will come to pass, and I’m sure given enough research the view will be borne out…
    that these women will only grant jobs to the younger women they know personally and socially
    so that they have a way to inflict pain and control on her.

    Of course, both sets of women …
    think men are the ones to blame for that situation. 🙂

    As usual – great article. I hope you back up your entire site. Your way of looking at the world makes people who got ahead on luck, connections and unfair advantage … disturbed. 🙂

  2. Bob
    June 13, 2012 at 9:21 pm

    Couldn’t agree more. It is mainly economic advantages of women that have changed the dating landscape to the dystopia we see now. A couple other factors that I think had a huge impact are birth control and abortion – further allowing women to work just like men and have more control over their lives.

  3. June 13, 2012 at 10:58 pm

    hahahaha, your aiming for the frontpage of manboobz and the SPLC watchlist….

    well done!

  4. June 13, 2012 at 10:59 pm

    why don’t you write one about the pink swastika and white nationalsism in the manosphere….

  5. flybynight
    June 14, 2012 at 5:29 am


  6. DieHard
    June 14, 2012 at 7:05 am

    Good observation. The types of “jobs” that many people have has changed too. I often say “jobs” and “work” in quotes because in my view most people do not have jobs/work that they either really enjoy doing or that significantly benefits others. Personally I don’t desire to leave any kind of a “legacy or positive impact” on “the world” after I’m gone. If someone is really famous maybe they are thought about for two days instead of a few minutes after they are dead. Most people do different kinds of “work” these days than people historically did. It no longer bothers me if other people are obese. People used to do hunting, farming, construction, manufacturing, and such where they would stand up and move around during the day. What people do for work now usually involves sitting, they sit for most of the day, except for when they go to another room in the office and eat tons of sugar, then they go and sit. People used to have to cook from scratch that can take hours a day just to prepare the food, now there is pre-packaged “foods” with lots of sugar, flour, and hydrogenated oil that is not filling and it easily adds up to higher calories that day after day for years finally adds up to people increasing their weight. Men used to be doing “work” that was active, and women were not sitting around offices over-eating sugar for excess calories, thus they have both gotten fatter. Also, just my guess because I wasn’t there, but I would say there is more (larger numbers of) “hotter” women in the world now in 2012 than there was in say 1800 or 1932, and I probably would rather have some of these hot women I’m with in 2012 than say from 1920. The “window of opportunity” in the outlook on what is considered life has shifted, as in “adult” life historically began around age 12, now people think their “adult” life begins around 35, and I’m not saying “adult” as in when they are “grown up and get a stupid job to get SS and retire” as most “grown up” people seem miserable and I decided I will never “grow up” and I’m happy, so I’m talking about the “mating market” and their perspective on time in life in general, as in I would say to someone who is like 17 that don’t think you have until your 76 instead do the actions towards achieving every goal you want to do in your life before you are 30 and then you can go on from there. Maybe around the 1970s to currently is when more men started to be in sports in “schools,” go to gyms, and exercise. Probably historically more men and women are exercising as of 2012 (although usually not with consistency or intensity or duration), than say 1950, but “nutrition as in the type of food eaten” has changed, and probably more men than women in 2012 tend to go to gyms to exercise to use up the extra calories they put in. Were women who just arrived in America after not dieing of illnesses off a boat then joining a gym and jogging to get in shape to meet a wealthy celebrity man who was also lifting to be a stud (maybe they met at the first gym), then they lived until the nostalgic 1950s because they survived until then because they were so fit where they continued to jog down the wondeful 1950s streets (everyone including millions of hot women was exercising and happy back then right?), I don’t think so. Personally, I do not want and will never have a home-maker mommy wife, and thus I will never get divorced, so I would rather live in 2012 myself. Do men or women have an incentive to not get obese and an internal motiation to exercise, for most people probably not. It used to be the man who had to go to “work” to make the money to buy “food and shelter” and now that has changed as was said. Not referring to gender roles and relations but with life overall, more than weight or money I have thought it seems that the attitude of many people is ruder and not happier.

    • hans
      June 14, 2012 at 9:52 am

      Are you actually expecting someone to read your wordwalls or do you just like to vomit your brain on to “teh internetz”?

      Learn to use paragraphs and how to condense your stream of consciousness to something readable.

      • webe
        June 14, 2012 at 1:18 pm

        I think the formatting is very considerate of him. A clear flag to skip down {NEXT}

    • P Ray
      June 14, 2012 at 11:11 pm

      Easier for people, but especially many women, to be ruder and not happier:
      – lots of services to massage their self-esteem
      – make work jobs and diversity hiring for the obviously unqualified
      – scream sexual harassment or objectifying male gaze when unable to deliver on work
      – use sex to win contracts
      – more anonymised living, greater relational aggression from women “That guy is so creepy. I am going to tell all my friends via skype about him, teeheehee!” – a good example is Victoria Liss … who has a history of falsely accusing men.

  7. hans
    June 14, 2012 at 9:58 am

    Good point AD.

    Another interesting parallel is that most of todays “working” white wimminz are like their “black sistas” basically on welfare too.
    Just because the job is in some cushy state-sponsored cubicle doesn´t mean it´s actually doing something productive.

    And as Greece is showing nicely, all too easily disposed of with virtually no disruption to the dis-functioning state

  8. JaKo
    June 14, 2012 at 9:37 pm

    “will do.. alot of people on here are under the mistaken impression that if a woman is hideous/really really fat, she’ll have trouble finding a boyfriend and getting sex from hot male model 9’s and 10’s… this thread dispels that notion…

    even really fat and ugly bitches can attract hot male models. in fact a woman can be quite hideous and disgusting and still attract thousands of decent goodlooking guys

    i encourage everyone on PUAHATE to do up dating profiles of really fat/hideous/physically deformed/mentally challenged females and prove to themselves that all a woman needs to attract top quality males is a pair of tits an a cunt”

    • doclove
      June 17, 2012 at 8:23 am

      True, but she will usually get pump and dump sex and not a true loving relationship from him unless his seduction skills and/or self esteem are poor. The fat ugly women will delusionally think she can have better than she deserves for a relationship because the hot guy used her as a cum dumpster that she really let herself become. The hot guy will then move on to the hot girl and be less needy and desirous of the hot girl which will turn the hot girl on and begin to have sex and maybe a relationship with her.

      These leaves average men and below average men with less options. The above average men are swimming in more vaginas than they could ever possiblt know what to do with. The above average women have a harder time attracting and holding onto the above average men because he can easily get physical sexual relief and even emotional relief from average or below average women who will worship the ground they walk on. The average and below average women then hit the wall and will sttle for their male counterparts. Only a chump would stttle for them and not use them as old rusted cum dumpsters. Sadly too many men do this but and ever increasing percentage of men know what the score is and refuse to get married and have children. The average and below average man’s job prospects are too precarious and/or low anyway, and it’s only getting worse.

      I fail to see how any civilization can maintain itself and get better when men are not committed to it. Without marriage, children and consistently sufficient regular access to sex, men stop caring. Our civilization may collapse relatively peacefully or it may collapse violently, but it will collapse if the current trends continue for these things and other things not mentioned here. I don’t like this as a I’m a former U.S. Army Soldier and a veteran of both the Iraq and Afghanistan wars. It could potentially be worse here which I dread.

      • P Ray
        June 17, 2012 at 7:06 pm

        I fail to see why it is encouraged that only the men in the Anglosphere are urged to marry foreign (Those are the cultures that will prevail).
        Are the women too racist to accept such advice?

    • August 3, 2015 at 10:49 am

      I see this happening too much on PoF and FetLife – lots of average, mediocre fatties who somehow feel they are entitled to princes instead of “frogs”…

  9. June 17, 2012 at 8:47 am

    “The above average women have a harder time attracting and holding onto the above average men because he can easily get physical sexual relief and even emotional relief from average or below average women who will worship the ground they walk on.”

    so would you say an “average” man can have an advantage if he only pursue’s hotties but treats then better than the guys in her supposed league? And with better, I don’t mean spend money on them…

    • P Ray
      June 17, 2012 at 9:46 pm

      The treatment you get from the women below the rank of those you regularly interact with, is high if you only usually mingle with the hotties.
      The uglies below know you won’t put up with their crap as you have your eyes open for only the hotties.
      The ugly women will be shitty to the men who won’t let go of them. Never buy that old folks’ tale that fat/ugly girls are nicer, I’ve seen some horrible behaviour heaped on my friends from them.
      Because fat/ugly girls confuse sex with the football star for a relationship, she will always treat guys on her level badly UNTIL the only card she has to play, youth, runs out.
      Then she’ll be so sweet butter won’t melt in her mouth … if you are the guy she needs to leech from (until marriage that is).
      If you punish or avoid people who treat you badly, you are keeping yourself open to a good relationship.
      The curse of women who treat men badly, is that the men are damaged for the good girls AND less likely to any women after.
      Yet women don’t think that’s a problem.
      Probably ’cause they see men as disposable, and are too scared to stand up to her warpig sisters.

      • September 22, 2014 at 12:58 pm

        You’ve summed it up very well. I’ve witnessed this far too many times, too.

    • P Ray
      June 17, 2012 at 9:47 pm

      AND less likely to TRUST any women after.

      • June 18, 2012 at 5:28 pm

        truth be told, many of us in “these parts” are damaged goods. I’m not gonna reveal my “traumas” in a public forum, but just say what you said resonates on some level….

        funny how the femanzi’s like Marcotte always talk about what “misogynists” we men are but NEVER hold womyn accountable-it’s all “teh patriarchy’s” fault…. And it especially goes for when men get to the point where they have no desire to hurt women but just want to “opt out.” The MGTOW’s are the most hated-10x more than PUA’s, whoremongers or even actual abusers (case in point Hugo Schwyzer.)

  10. samicas someone
    July 1, 2012 at 6:58 pm

    You missed 2 more important reasons than income:

    1. The pill – it allowed women to say yes to sex outside of the wedlock. It took a while before they realized the power of the vagina but hey, fundamental social behavior like this always take a few generations to change.

    2. Sex ratio – There are more male births than female, look it up, it’s true. It’s a difference of about 5%. In the old days this was leveled by war and by a more dangerous life style from boys. Today it means that for each 100 twenty years old males there are only 95 twenty years old females. You know what this means, right? Supply and demand, and all that jazz?

  11. That's "Ms. Fatass" To You, buddy
    August 13, 2012 at 12:22 pm

    Fatass Ho here.
    The fatter I get, the more money I charge my clients to fuck me.
    Some guys may not go for it, but plenty of them do; not a day goes by that I don’t have more clients trying to book than I can realistically handle.
    “Studies” show that in difficult or stressful times, men are less picky about who they’ll fuck, but I can tell you from direct experience that, well…mostly,they’re just never very picky at all. Ever. Men just need sex more desperately than women ever will.
    And frankly, women with jobs don’t give a shit whether you “love” us or not, boys.
    When we don’t require your ‘love’ in order to gain your financial support, we only need you for sex, and really, we have machines that can do a better job on our pussy, minus your bad breath and smelly feet and all your other numerous annoying tendencies, so… sorry babe. You just need us more than we’ll ever need you, and that’s just the bottom fucking line.

    • P Ray
      August 13, 2012 at 2:18 pm

      VR, sexbots, providers and the internet will see off your client base.
      Why so many articles about “men need to man up” … if women don’t need or want them?

      • joesantus
        October 2, 2014 at 11:48 am

        Heheh…agreed, P Ray. I expect that if the many of the women who write those articles were as truthful and honest as they insist that men be, then those articles would read, “men WHO ARE AMONG THE MAJORITY WHOM WE ACTUALLY WANT MERELY FOR FINANCIAL, SOCIAL,AND FAMILIAL SUPPORT need to man up — HOWEVER, THOSE VERY FEW MEN WHOM WE FIND SEXUALLY DESIRABLE CAN CONTINUE DOING AS THEY PLEASE”.

  12. Anonymous
    July 18, 2015 at 10:57 am

    This is a very important subject, why women have become more unattractive, and I hope you and others explore this theme more.
    I think that one important reason reason is that drinking, drugs and promiscuity affect the thinner prettier girls disproportionately, turning them into unattractive prospects for normal men. This tendency must have accelerated since 1990, removing a sizable proportion of the attractive women away from normal guys. For this reason, thugs, pimps and drug dealers get a much larger proportion of the attractive women than in 1980, so that even a normal clean living alpha male has slimmer pickings available and the more average man has none.

  13. August 1, 2016 at 9:14 am

    This made me chuckle a little. I have heard this sentiment a lot recently.

    Here are my thoughts:

    1. It wasn’t just women who were slim many decades ago. EVERYONE was slimmer. Its highly unlikely that a woman who is chubby is going to have male relatives that are all supertoned and sleek who have a hard time getting fat. Genetics and behavior will cause similar attributes within families.

    2. It is natural for a woman to be choosy. A woman has a lot more to lose than a man biologically speaking. In the past women just didn’t have the societal ability to make those choices like they do today. That makes a huge difference and its not a bad thing. The bad thing is the superior attitude that often comes with it.

    3. I personally hate the idea that females should be REQUIRED to wear make up/shave/get manicures/have elaborate hair just to make their male counterparts feel some sort of way. That doesn’t mean she isn’t taking care of herself. I remember being told that I was just too “plain” because I didn’t slather my face with harsh colorful materials or straighten my hair.

    Men and women are so accustomed to seeing the unnatural female face that we are shocked when we do see it. Even someone who has model features will be berated as less beautiful than an average looking madeup face.

    3. If you are truly concerned about the obesity of women (hopefully you’ll extend this concern to men as well) maybe a boycott of the modern food industry needs to be made. High fructose corn syrup, gluten, hormones, chemicals, etc….these are not a body’s best friend.

    Also maybe there should be a concern about the availability of quality produce in certain communities. The disparity is staggering.

    4. I honestly think women are becoming more beautiful as far as attractive features are concerned. Hotness is more relative because itseems to imply some artificial status. Obesity can hide the natural beauty but that is a completely different issue.

    • August 2, 2016 at 1:37 pm

      Very good points.

      In regards to Point 2, another bad thing that comes with women’s agency is the thirsty, desperate stalkerish orbiter types of men who hound women, plus the “nice guys” who bitch about who women choose. On the other side of the coin, the Madonna/Whore complex lingers on from previous generations, which causes women to lie about what/who attracts them.

      In regards to point 3, society still brings about ideas of what women are required to look like, but that is fading. That said, some black women still feel the desire to wear weaves, blonde hair and to look like 18-year old anorexic Euro supermodels. Although some black women wear that because they know that’s what corporate America likes to get them into specific fields of employment, the “societal pressure to embrace white beauty standards” is surely fading.

  14. P Ray
    July 22, 2019 at 12:54 pm

    Man who rejects single mother is called “racist”.

    In the future, many men will be “racist” in this way. Does raising another man’s child … make the guy more sexually attractive? He isn’t going to get rewarded so why do it? Plus, it proves that she gave the best years and fertility to another guy, and the new fellow is paying for it. Where in the world is that a good thing?

  1. June 19, 2012 at 8:32 pm
  2. May 8, 2014 at 5:36 pm
  3. September 30, 2014 at 8:06 pm

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