How the Internet Killed the Efficacy and Careers of Political Strategists
One of the more significant, but largely overlooked, change in the american political arena within the last decade concerns the obvious impotency and rapidly declining role of political strategists in wining party nominations and elections. It was not that long ago when names like Lee Atwater, Karl Rove and Roger Ailes evoked feared in those who ran against the politicians who employed them.
While a significant part of their fearsome reputations was based on myth and hearsay, it is also clear that their “dirty tricks” were somewhat effective in winning close elections. We all remember how George W Bush “won” the 2000 presidential election. But that was over a decade ago and the presidential elections of 2004 were the last major elections in USA where such political consultants were able to influence the final electoral results to any measurable degree.
Since then political consultants have been, by and large, unable to influence major elections at the national and increasingly the state and local level. Some of you might remember the very public humiliations and irrelevancy suffered by once feared political operatives like Karl Rove and Roger Ailes during the 2008 and 2012 presidential campaigns. You might also be aware of how Donald Trump destroyed the presidential aspirations of his far better funded and establishment rivals in the still ongoing race for the republican nomination.
So what is going on? Why are all the old and new “machiavellian geniuses” unable to influence american elections like their predecessors? Why do they seem to spend more time as TV pundits, Authors and make most of their income from job descriptions that fit the definition of a Sinecure? Why is somebody like Donald Trump winning the republican primary? Why is Bernie Sanders still competitive in the democratic primary?
Well.. there are many reasons for this change ranging from the still ongoing impoverishment of the average american to the (also still ongoing) post-2008 loss of public trust in all credentialed professionals and institutions. However the most important, and central, reason for the terminal impotency of political strategists is linked to the rise of decentralized, fast and structurally uncontrollable spread of information over the internet. And it does not work the way most of you think…
The conventional narrative about the effects of information spreading over the internet is based on a pleasant-sounding fallacy. Most people believe political change over the internet is almost exclusively due to people using it the educate themselves about the “facts”. While that is sorta true for objective “facts” like the stuff found in textbooks on physics and chemistry- it is not the case for information about subjective issues such as politics.
The biggest, and most important, effect of the internet on politics is that it makes pretty much everyone extremely cynical of the whole political process. The sheer amount of opinions supporting or denouncing any given position on any issue almost guarantees that most people will stick to what they believed in the first place. It is this widespread cynicism which more than anything defeats attempts to sway opinions through sophistic rhetoric, “dirty tricks”, advertisements and appeals to morality.
This is why all attempts by MSM to attack Bernie Sanders or Donald Trump have had virtually no negative effects on those who support their campaigns. Indeed, the scorn of the MSM and its paid pundits has increased, rather than decreased, public support for both outsider candidates. This is why Bernie and Trump rallies can easily get tens of thousands of enthusiastic supporters while mainstream politicians like Hillary or Cruz struggle to get a tenth or twentieth of that number.
Another interesting effect of internet driven cynicism is that the physical appearance of politicians is far less important than it was even ten years ago. People have now come to associate a “professional” look and grooming with dishonesty. In other words, people are now far more likely to trust (or not distrust) somebody who looks like Bernie or Trump than somebody who looks like Hillary, Rubio, Cruz or Mitt Romney. I had predicted something along these lines in one of my older posts- How ‘Anodyne’ Communication Destroys Societal Trust.
What do you think? Comments?